From a childhood marked by loss to summiting the world’s toughest peaks, Kelly Soohoo’s relentless drive and passion for climbing led him to found ClimbCo Group, transforming the indoor climbing industry with world-class gear. Discover how his journey from Wall Street to a factory in rural China built a legacy of perseverance and purpose—read the full story to see what fuels ClimbCo’s heart.

ClimbCo Group’s unwavering principles—relentless quality, unshakable responsibility, uniting for greatness, bold efficiency, and freedom to dream—drive our mission to craft exceptional climbing gear. Discover the values that elevate every hold, mat, and climb, empowering climbers worldwide.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.